Crunchyroll
Anime Awards

A global event—like the Oscars, but for anime. I developed post and pre-show video scripts, paid media, talent bios, social posts, and taglines. The 2025 announcement emails achieved a 31% open rate and 8.3% click-through rate, driving year-over-year growth, while voting campaigns drove 51 million fan votes, nearly a 50% increase from 2024.