House of Marley
Paid & Organic Social
Paid Social
I crafted this ad copy with evocative language to position the product as a functional and aesthetic upgrade for music lovers. The “Your Vinyl Deserves Better” headline has a bit of edge and taps into the sense of pride and connection audiophiles have with their records. We achieved a 1.7% CTR and generated ~520k impressions.
Organic Social
I developed the #BeyondTheBookshelf campaign to launch portable bookshelf speakers. I crafted conversational copy, monitored discussions, and tracked analytics. This post earned 1,861 likes and 24 comments.
Organic Social
This post focused on the product's technical features. I selected the imagery and created the copy while managing consumer feedback alongside the Consumer Relations team. It garnered 3,090 likes and 36 comments.