House of Marley
Paid & Organic Social

Paid Social

I crafted this ad copy with evocative language to position the product as a functional and aesthetic upgrade for music lovers. The “Your Vinyl Deserves Better” headline has a bit of edge and taps into the sense of pride and connection audiophiles have with their records. We achieved a 1.7% CTR and generated ~520k impressions.

Organic Social

I developed the #BeyondTheBookshelf campaign for a new product launch, crafting conversational copy, monitoring discussions, and tracking analytics. This post earned 1,861 likes and 24 comments.

Organic Social

This post focused on the product's technical features. I selected the imagery and created the copy while managing consumer feedback alongside the Consumer Relations team. It garnered 3,090 likes and 36 comments.